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SMRT - all aboard the fail train!


albinosage
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failwhale.jpg

The Fail Whale is an endearing icon of Twitter that pops up when the site is overloaded or down. See the images on the right above, it is for SMRT's latest Go Green With SMRT campaign encouraging people to take public transport lol.

SMRT website

It is impossible for the designer to not know the "fail" connotation of the image cos even the number of birds to butterflies/ladybirds is the same. I bet some disgruntled designer who has to squeeze on the train everyday saboh SMRT before quitting hahaha :chair:

My 1.5ft nano cube

My 24G nano tank (Decommed)

I can picture in my mind a world without war, a world without hate.

And I can picture us attacking that world, because they'd never expect it.

-- Jack Handey

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oh man... good one bino!

Some designers are just plain lazy! :thumbdown:

That's what I thought too, but there is another theory that the designer knowingly did this, as a silent protest against their overcrowded trains and buses :welldone:

My 1.5ft nano cube

My 24G nano tank (Decommed)

I can picture in my mind a world without war, a world without hate.

And I can picture us attacking that world, because they'd never expect it.

-- Jack Handey

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Now now. Which agency is handling the SMRT account?

I sure hope it's not our AOR.

There are 4 scenarios presented in this article... (Disclaimer: foul language in link) :chair:

My 1.5ft nano cube

My 24G nano tank (Decommed)

I can picture in my mind a world without war, a world without hate.

And I can picture us attacking that world, because they'd never expect it.

-- Jack Handey

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  • 2 weeks later...

There are 4 scenarios presented in this article... (Disclaimer: foul language in link) :chair:

I think scenario 2 is very likely, encountered that many time.

Client A - "Aiya, the sample I show you already approved liao, just need your designers to 'beautify' it more to our needs"

Client B - "We went through all your proposals and our boss still like something similar to the one we shown you earlier, please get your designer to follow his direction"

"Reefs, like forests, will only be protected in long term if they are appreciated"
Dr. J.E.N. Veron
Australian Institute of Marine Science


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